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HOOKED ON A FEELING: UNIQUE EXPERIENCES HELP FILL WISCONSIN’S TALENT PIPELINE

Thursday, July 26, 2018

By all measures economists use to assess the quality of life a place offers—job availability, cost of living, commute times, recreation, etc.—Wisconsin stacks up pretty well. Very well, in fact. Problem is, people don’t consult economists when choosing the best place to pursue their passions. As CEO of NEWaukee, I devote my professional life and much of my personal life to promoting Milwaukee and Wisconsin as a career and lifestyle destination. My pitch has very little to do with the metrics you find in national rankings of “best places to live” and everything to do with what it feels like to call a place home. Instead, the marketing we do is much more experiential. And it works.

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