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Agency leaders outline details for proposed $6.8 million talent attraction campaign

Thursday, March 15, 2018

Part of Governor Walker’s Workforce Agenda, initiative would create a mobile jobs center and attract veterans transitioning to civilian life

Leaders of four state agencies today outlined the details of a proposed $6.8 million national talent campaign that would focus on attracting transitioning veterans to Wisconsin and providing a new mobile job center to provide workforce support services within and outside of the state.

The initiative, part of Governor Scott Walker’s Workforce Agenda, also would expand upon a campaign launched this week aimed at attracting Midwestern millennials and Wisconsin alumni.

Testifying before the Assembly Committee on Jobs and the Economy, key officials with the Wisconsin Economic Development Corporation (WEDC), the Wisconsin Department of Workforce Development (DWD), the Wisconsin Department of Veteran Affairs (DVA) and the Wisconsin Department of Tourism described the role each agency would play in the collaborative effort to attract talent to the state to help address Wisconsin’s current and future workforce needs.

A key component of the plan would be promoting Wisconsin as the best state for veterans to work and live through a national campaign directed specifically at military personnel as they prepare to leave active duty. The effort would raise awareness of the state’s generous veteran programs, benefits and services.

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